For more information contact:
Phone: (626) 296-6230
STA Travel adopts AdventureLink’s xTours to
drive online tour bookings
AdventureLink launches xTours, the first global Software as a Service [SaaS]
reservation platform for booking tours online with STA Travel as launch partner.
LOS ANGELES, March 16, 2017 - AdventureLink has launched xTours the first Software as a Service [SaaS] reservation
platform for booking multi-day, unique experiences online.
The tour industry represents an $89 billion-dollar market growing at 17% per
year, fueled by baby boomers and millennials seeking authentic travel
experiences. Historically, the tour industry has been challenged in developing a
global distribution system (GDS) to facilitate online reservations for consumers
and travel agents. The AdventureLink xTours platform solves this challenge by
providing a complete online solution for searching, comparing and booking from
20,000 trips in 160 countries, allowing our partners to offer unique travel
experiences the world over.
Kelly Tompkins, CEO & Founder of AdventureLink said, “We are excited to launch
xTours as the first and only GDS of its kind! Tour operators can now connect via a
standardized API, which accommodates and maintains all their inventory and
facilitates real-time bookings. Simultaneously, we are seeing a growing audience
of travelers seeking experiential travel opportunities and retail partners that see
the opportunity in selling these types of trips.”
AdventureLink and STA Travel collaborated to further enhance the xTours
platform. STA Travel, the largest student travel organization globally, needed a
solution that allows travelers to search, compare and book tours online, while
matching pricing and special offers available in their retail stores. STA determined
that AdventureLink’s xTours was the only solution available that could meet all
their requirements from merchant credit processing, multi-currency, multi-
lingual, promotions and managing ST
’s preferred network of suppliers.
STA’s online tour bookings have seen a significant increase since integrating
xTours. Paul Maine, STA
’s Chief Commercial Officer stated that “We are very
pleased with the xTours platform and the partnership we have with
AdventureLink has allowed us to rapidly grow our online tour business. xTours
gives us ownership of the customer relationship and the ability to effectively
merchandise and grow our online tour business.
With bookings averaging between $3,500 to $5,000 and commissions starting at
10%; the xTours platform unlocks the largest commission opportunity in travel
today. The platform is highly flexible and supports a wide variety of partners. For
example, STA Travel uses the
fully customized private label version, while companies like Travel+Leisure use the co-branded version
where AdventureLink handles customer service and payment processing.
Richard Launder, President at The Travel Corporation stated “ AdventureLink will
play a key role in opening up new distribution channels, while lowering our call
center costs by selling directly on the xTours platform.”
Through a single connection to AdventureLink, both large and small tour
operators can efficiently reach tens of thousands of travel agents and millions of
consumers. Tour operators can also use the xTours booking engine to power their
own web sites, while taking advantage of AdventureLink’s distribution network to
reach new channels. AdventureLink provides tour operators with retail revenue
management and promotional merchandising tools so they are always in control
of margins.
AdventureLink will be rolling out several major online and traditional travel
agency partnerships in the coming months. Contact AdventureLink and schedule a
demo to find out how you can boost your tour booking revenues today .
About AdventureLink
AdventureLink Travel Inc. is the world’s leading software as a service [SaaS] provider for online travel
providers, traditional travel agencies, media companies or tour operators looking for an online booking
solution. AdventureLink represents over 20,000 trips to 160 countries worldwide. dventureLink’s
distribution partners includes: STA Travel, Time Inc., Travel+Leisure, Gannett Publishing, USA Today. For
more information visit .
About STA Travel
STA Travel is the world’s largest youth travel company and every year we send more than 2 million
passengers on life-changing adventures. Today we have more than 2,000 people in over 250 stores in 12
countries, including Australia, Austria, France, Germany, Switzerland, Japan, New Zealand, Singapore,
South Africa, Thailand, United Kingdom and United States. It also works with franchisees, joint ventures
and licensed partners in a further 52 countries
About The Travel Corporation
The Travel Corporation (TTC) is a highly successful, family-run international travel group with 30 award-
winning brands which include luxury hotels and boutique river cruise ships, niche guided vacations, and
other leisure interests. The Travel Corporation's award-winning brands include Trafalgar, Contiki,
Brendan Vacations, Insight Vacations, Lion World Travel, African Travel, Inc., The Red Carnation Hotel
Collection, and Uniworld Boutique River Cruise Collection. The Travel Corporation's guiding principle is
"Driven by Service" to create enriching travel experiences for our guests by combining an unbeatable
mix of exceptional service and quality. For more information, please visit